Why 'Being Agile' Matters More Than Ever
The relationship between Agile and project management (PM) has fundamentally changed over the years. What were once seen as competing approaches are now integrated into a single capability: delivering value in complex, fast-changing environments. Market volatility, rapid technological change, and evolving workforce expectations have forced a shift in how work gets done. Organizations that rely solely on traditional PM struggle to adapt. Those who adopt Agile practices without changing how they think and operate fall into what many call “Agile theater.”